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EFFA has come a long way since the first luncheon club meetings in 1937. As the
only voice of frozen food industry in the Greater New York Metropolitan area, EFFA
is a vital link of communication. Your voice gets heard. The consumer and the trade
see and hear us loudly and clearly, and the sign of the penguin has been accepted
as the symbol of quality, value and convenience in frozen foods. As an EFFA member,
you are part of a dynamic force with a common goal... use more frozen foods. More
sales for more profit.
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A Bonding of InterestsWe bring together all related segments of the frozen food industry.
- Brokers EFFA Your Information SourceOur office constantly gathers important information for you from: Authoritative national and regional sources, our own members, publication editorials affecting our industry and Press releases, all of which is collected and passed on to you via bulletins. EFFA An Industry ToolEFFA represents you when you need us. Should the industry be unfairly attacked or misquoted by the press, we respond in strength. Should pending legislation be contrary to our interest or controversial, EFFA becomes the rallying point for cohesive action. Should another industry take a position detrimental to ours, EFFA moves defensively. EFFA Service Corp. Sales Promotion PlusYou can profit as an advertiser in our yearly month - long Frozen Food Festival, which won the Golden Penguin award many times from the National Frozen Food Association for excellence in marketing. The EFFA Festival is the only promotion of its kind in our area. Packers and retailers, for successive years, have reported gains of up to 15% for the Festival Period. Supported by all segments of our industry, EFFA mounts this giant promotion effort with a fully integrated marketing campaign involving retailers, manufacturers, brokers and media to help our member companies sell more frozen foods. |
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Board of Directors PRESIDENT
Henry VonSalzen
1st VICE PRESIDENT
Gary Tirpak 2nd VICE PRESIDENT
Bob Bollbach
3rd VICE PRESIDENT
Nick Dispenziere
Secretary
Paul Raguso
Treasurer
Pat Longo
BOARD MEMBERS
Ken Atkinson
Jody Avallone
Sue Brooks
Steve Christopher
Jim Daly
David Edelstein
Bob Euler
Sue Hyatt
Avner Joseph
Rich Kilbride
Ed Lopez
Jim Magner
Sharon McCartney
Ed McKeever
Bill McVey
Vince Pricci
Ken Scher
Jim Scudieri
Mark Stein
Art Winter
PAST PRESIDENTS
Leo Glynn
EFFA EXECUTIVE DIRECTOR Mike Ryan GENERAL COUNSEL
Bob Sacks
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