EFFA has come a long way since the first luncheon club meetings in 1937. As the only voice of frozen food industry in the Greater New York Metropolitan area, EFFA is a vital link of communication. Your voice gets heard. The consumer and the trade see and hear us loudly and clearly, and the sign of the penguin has been accepted as the symbol of quality, value and convenience in frozen foods. As an EFFA member, you are part of a dynamic force with a common goal... use more frozen foods. More sales for more profit.
A Bonding of Interests
We bring together all related segments of the frozen food industry.
- Brokers
- Warehousing
- Manufacturers
- Transportation
- Distributors
- Packaging/Labeling
- Retailers
EFFA Your Information Source
Our office constantly gathers important information for you from: Authoritative national and regional sources, our own members, publication editorials affecting our industry and Press releases, all of which is collected and passed on to you via bulletins.
EFFA An Industry Tool
EFFA represents you when you need us. Should the industry be unfairly attacked or misquoted by the press, we respond in strength. Should pending legislation be contrary to our interest or controversial, EFFA becomes the rallying point for cohesive action. Should another industry take a position detrimental to ours, EFFA moves defensively.
EFFA Service Corp. Sales Promotion Plus
You can profit as an advertiser in our yearly month - long Frozen Food Festival, which won the Golden Penguin award many times from the National Frozen Food Association for excellence in marketing. The EFFA Festival is the only promotion of its kind in our area. Packers and retailers, for successive years, have reported gains of up to 15% for the Festival Period. Supported by all segments of our industry, EFFA mounts this giant promotion effort with a fully integrated marketing campaign involving retailers, manufacturers, brokers and media to help our member companies sell more frozen foods.
