Celebrating over 75 years of growth and change!

 

EFRA has come a long way since the first luncheon club meetings in 1937.  Originally established as EFFA (Eastern Frosted Foods Association), the association expanded in 2011 to become the EFRA (Eastern Frosted & Refrigerated Foods Association).  We look forward eagerly to serving the refrigerated foods community in addition to the frozen foods community. EFRA remains a vital link of communication.  Your voice gets heard.  The consumer and the trade see and hear us loudly and clearly, and the sign of the penguin has been accepted as the symbol of quality, value and convenience in frozen & refrigerated foods.  As an EFRA member, you are part of a dynamic force with a common goal….use more frozen & refrigerated foods...more sales for more profits.

 

EFRA:  A BONDING OF INTERESTS

 

We bring together all related segments of the frozen food industry.

                Brokers                                                           Warehousing

                Manufacturers                                                  Transportation

                Distributors                                                      Packaging/Labeling

                Retailers

 

EFRA Service Corp: SALES PROMOTION PLUS

 

You can profit as an advertiser in our yearly month-long Frozen Food Festival, which won the Golden Penguin award many times from the National Frozen Food Association for excellence in marketing.  The EFRA Festival is the only promotion of its kind in our area.  Packers and retailers, for successive years have reported gains of up to 15% for the Festival Period.  Supported by all segments of our industry, EFRA mounts this giant promotion effort with a fully integrated marketing campaign involving retailers, manufacturers, brokers, and media to help our member companies sell more frozen foods.  In light of our recent expansion, we are in the process of looking ahead and preparing to offer similar programs to the refrigerated foods community.

 

EFRA:  DINNERS AND EVENTS EQUAL NETWORKING OPPORTUNITIES

 

Industry Dinners

We organize several industry dinners each year.  Each dinner focuses on a specific facet of our industry, while offering adequate time to connect with other members of the frozen & refrigerated food community.  For example, our “Night at the Races” is specifically designed to be an enjoyable evening while contributing 100% of the proceeds to the Scholarship Fund.

 

Winter Marketing Seminar

This activity gives you the opportunity to meet with your peers in a relaxed environment.  You have the chance to meet socially with buyers and retailers, customers and friends and their families in an atmosphere conducive to building strong relationships.  This conference is held annually at a nearby resort area.

 

Scholarship Program

Toward the objective of attracting new talent to the frozen food industry, hundreds of deserving college students receive financial assistance, which further encourages colleges to support training curricula related to the industry.  Scholarships are also available to promising talent within the industry to help advance their careers as well as the children of member companies.  Funds are generously contributed by the Association and by corporations and individuals interested in the future of our industry.  EFRA has awarded over $800,000 since the program’s inception. The EFRA Foundation is a full charity capable of accepting gifts and contributions of any size. We can also set up Memorial Funds to remind of us of members no longer here with us.

 

Annual Golf Outing

An outing you can look forward to.  A once a year social event with business mixed in...in a pleasant relaxed atmosphere.  New members meet regulars, regulars meet old friends, and everyone enjoys the camaraderie.  A truly successful event for over 60 years  - more prizes  - more attendees  -  more golf and more fun.

 

Membership offers big rewards . . . information, exchange of ideas, co-operative promotional programs, networking opportunities, social participation.  There is no better way to get so much from the frozen & refrigerated food industry.  Become an active part of the industry association that serves you.

Board of Directors


PRESIDENT

Bob Bollbach
R.D.D. Associates, LLC
 

1st VICE PRESIDENT

Paul Raguso
Gorton's
 

2nd VICE PRESIDENT

Pat Longo
Natural Specialties Sales, Inc.

 

3nd VICE PRESIDENT

Sue Brooks
King Kullen Grocery

Secretary
Hans Ketels
Kings Food Markets

 

Treasurer

Ken Atkinson
Douglas Sales

 


DIRECTORS

 

Jody Avallone
Nestle Direct Store Delivery

 

Steve Christopher
Acosta Sales & Marketing

 

Sean Desmond
Bozzuto’s Inc.

 

David Edelstein
DSE Marketing Concepts, LLC

 

Bob Euler
Gristedes

 

Rich French

Acosta Sales & Marketing

 

Dave Howlett
Wakefern Food Corp

 

Sue Hyatt

 

Ed Lopez
Fancy Foods, Inc.

 

Jim Magner
Cuisine Innovations

 

Sharon McCartney
Nestle USA

 

Ed McKeever
R.D.D. Associates, LLC


Rich McLain
A & P Tea Company


Robert Melfi, Ateeco/Mrs. T’s Pierogies


Ernie Nitschke

ESM Metro NY

 

Gene Sninski

Stop & Shop

 

Mark Stein
New York Ravioli & Pasta Company


Phoebe Tovey Advantage Sales & Marketing


Henry VonSalzen

FDG Enterprises LLC


Art Winter
Allegiance Retail Services


Bart Zdatny

Z Mark Sales & Marketing



PAST PRESIDENT
Gary Tirpak
Krasdale Foods


EFRA EXECUTIVE DIRECTOR

Mike Ryan


 

GENERAL COUNSEL

Bob Sacks
Kane Kessler, P.C