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EFFA has come a long way since the first luncheon
club meetings in 1937. As the only voice of frozen food industry
in the Greater New York Metropolitan area, EFFA is a vital link
of communication. Your voice gets heard. The consumer and the
trade see and hear us loudly and clearly, and the sign of the
penguin has been accepted as the symbol of quality, value and
convenience in frozen foods. As an EFFA member, you are part
of a dynamic force with a common goal... use more frozen foods.
More sales for more profit. |
A Bonding of InterestsWe bring together all related segments of the frozen food industry. - Brokers EFFA Your Information SourceOur office constantly gathers important information for you from: Authoritative national and regional sources, our own members, publication editorials affecting our industry and Press releases, all of which is collected and passed on to you via bulletins. EFFA An Industry ToolEFFA represents you when you need us. Should the industry be unfairly attacked or misquoted by the press, we respond in strength. Should pending legislation be contrary to our interest or controversial, EFFA becomes the rallying point for cohesive action. Should another industry take a position detrimental to ours, EFFA moves defensively. EFFA Service Corp. Sales Promotion PlusYou can profit as an advertiser in our yearly month - long Frozen Food Festival, which won the Golden Penguin award many times from the National Frozen Food Association for excellence in marketing. The EFFA Festival is the only promotion of its kind in our area. Packers and retailers, for successive years, have reported gains of up to 15% for the Festival Period. Supported by all segments of our industry, EFFA mounts this giant promotion effort with a fully integrated marketing campaign involving retailers, manufacturers, brokers and media to help our member companies sell more frozen foods. |
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Board of Directors PRESIDENT Jeff Reagan 1st VICE PRESIDENT Henry Von Salzen 2nd VICE PRESIDENT Pat Longo 3rd VICE PRESIDENT Bob Bollbach Secretary Paul Raguso Treasurer Gary Tirpak BOARD MEMBERS Ken Atkinson Jody Avallone Sue Brooks Steve Christopher Jim Daly John DePuy David Edelstein Bob Euler Sue Hyatt Avner Joseph Rich Kilbride Ed Lopez Jim Magner Sharon McCartney Bill McVey Jim Scudieri Mark Stein Art Winter
PAST PRESIDENTS Leo Glynn Ron Kamin EFFA EXECUTIVE DIRECTOR Mike Ryan GENERAL COUNSEL Bob Sacks
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