For Immediate Release....

It was formally announced on 11/29/2012 at the EFFA Fall Dinner that the EFFA is broadening its scope and becoming the EFRA, or the Eastern Frosted and Refrigerated Foods Association. This marks a new milestone for the EFFA, now in its 74th year. The EFFA is the oldest frozen food trade association in the country. This increase in scope to include Refrigerated Foods is in its infancy and will develop over the next year. We look forward to developing programs that will appeal to and engage the refrigerated foods segment. Stay tuned for announcements and upcoming events! Please feel free to contact Mike Ryan, Executive Director with any questions or suggestions.

More News From The Board...

We are pleased to welcome Dave Howlett, VP Dairy and Frozen from Wakefern Food Corp to the EFRA Board. We say a fond farewell to Nick Dispenziere who has moved on to the Grocery Department at Wakefern. Thanks for all the years of service Nick! Welcome aboard Dave!

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EFFA has come a long way since the first luncheon club meetings in 1937. As the only voice of frozen food industry in the Greater New York Metropolitan area, EFFA is a vital link of communication. Your voice gets heard. The consumer and the trade see and hear us loudly and clearly, and the sign of the penguin has been accepted as the symbol of quality, value and convenience in frozen foods. As an EFFA member, you are part of a dynamic force with a common goal... use more frozen foods. More sales for more profit.

A Bonding of Interests

We bring together all related segments of the frozen food industry.

- Brokers
- Warehousing
- Manufacturers
- Transportation
- Distributors
- Packaging/Labeling
- Retailers

EFFA Your Information Source

Our office constantly gathers important information for you from: Authoritative national and regional sources, our own members, publication editorials affecting our industry and Press releases, all of which is collected and passed on to you via bulletins.

EFFA An Industry Tool

EFFA represents you when you need us. Should the industry be unfairly attacked or misquoted by the press, we respond in strength. Should pending legislation be contrary to our interest or controversial, EFFA becomes the rallying point for cohesive action. Should another industry take a position detrimental to ours, EFFA moves defensively.

EFFA Service Corp. Sales Promotion Plus

You can profit as an advertiser in our yearly month - long Frozen Food Festival, which won the Golden Penguin award many times from the National Frozen Food Association for excellence in marketing. The EFFA Festival is the only promotion of its kind in our area. Packers and retailers, for successive years, have reported gains of up to 15% for the Festival Period. Supported by all segments of our industry, EFFA mounts this giant promotion effort with a fully integrated marketing campaign involving retailers, manufacturers, brokers and media to help our member companies sell more frozen foods.

Board of Directors

PRESIDENT

Gary Tirpak
Krasdale Foods
 

1st VICE PRESIDENT

Bob Bollbach
R.D.D. Associates, LLC
 

2nd VICE PRESIDENT

Paul Raguso
Gorton's

Secretary

Pat Longo
Natural Specialties Sales, Inc.
 

Treasurer

Sue Brooks
King Kullen Grocery

DIRECTORS

Ken Atkinson
Douglas Sales

Jody Avallone
Edy's Grand Ice Cream

Steve Christopher
Acosta Sales & Marketing

Sean Desmond
White Rose

David Edelstein
DSE Marketing Concepts, LLC

Bob Euler
Gristedes

Leo Glynn
Big Apple Dairy Desserts

Dave Howlett
Wakefern Food Corp

Sue Hyatt
Pinnacle Foods

Avner Joseph
Key Food Stores Cooperative, Inc.

Hans Ketels
Kings Super Markets

Rich Kilbride
Acosta Sales & Marketing

Ed Lopez
Latin American Distributors LLC

Jim Magner
Cuisine Innovations

Sharon McCartney
Nestle USA

Ed McKeever
R.D.D. Associates, LLC

Vince Pricci
Ateeco, Inc. (Mrs. T's Pierogies)

Ken Scher
Advantage Sales & Marketing

Jim Scudieri
ESM Metro NY

Mark Stein
New York Ravioli & Pasta Company

Art Winter
Foodtown, Inc.
 

PAST PRESIDENT
Henry VonSalzen

EFFA EXECUTIVE DIRECTOR

Mike Ryan

GENERAL COUNSEL

Bob Sacks
Kane Kessler, P.C